Typographic Collection (2020)
Designed for: Various Prints
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Concept: One of the fundamentals of design is working with typography. This project was aimed at designing a series of print and digital designs using limited elements of typography. Some of the designs in this series only have change in alignment and size, others use all elements of typography such as kerning and leading in addition to alignment and size.
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In order to figure out the direction to take each item, I made multiple iterations of each portion of this project and then brought together the collection through a common color pallet.
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This project helped me to develop a process when designing by starting with multiple ideas and iterations and narrowing that down to a final product.
Pygmalion Script Layout
Recipe Card
Instagram Poem Square
Snapchat Ad for DeYoung Museum
SFMTA 5 Fulton Bus Schedule
DESIGN ITERATIONS
As mentioned before, multiple iterations were created throughout the design process. Below are some examples of the different design directions that were created initially before deciding on the final layouts.
